Mobile-first
Over 70% of local business traffic comes from phones. Every site is designed for thumb-scrolling first, desktop second.
Shrewsbury, MA · Route 9
Small shops.Big presence.
Route 9 Web builds websites for the barbers, bakers, and family restaurants that make Shrewsbury worth stopping for. Fast, mobile-first, and maintained by someone who actually knows your neighborhood.
Arturo's Pizzeria
Hand-tossed pies, right on Route 9.
Call (508) 555-0134
Open till 10pm tonight
From the oven
Directions
Built in 48 hours · yours could be next
Now accepting new clients
Barbershops, bakeries, cafes & restaurants along Route 9
- Avg. launch
- Free
- Preview first
- Zero
- Lock-in
48hr buildRoute 9 nativeNo lock-inMobile-first
yourshop.route9web.com
Arturo's Pizzeria
MenuStoryVisitOrder Online
Wood-fired. Family-run. Since 1987.
Hand-tossed pies, right on Route 9.
From the oven
Margherita
San Marzano · basil$14
Arturo's Special
soppressata · hot honey$18
Garlic Knots
six, parm butter$6
Order Online
(508) 555-0134
Arturo's Pizzeria
Hand-tossed pies, right on Route 9.
From the oven
Margherita
$14
Arturo's Special
$18
Garlic Knots
$6
Order Online
Open till 10pm tonight
Arturo's Pizzeria
Hand-tossed pies, right on Route 9.
Call (508) 555-0134
Open till 10pm tonight
From the oven
Directions
Built in 48 hours · yours could be next
Who I work with
I work with the places that make Shrewsbury worth stopping for — the kind of business where the owner is usually behind the counter, not answering a support ticket.
Same-day response
No tickets, no queue, no 'we'll get back to you in 3–5 business days.' If something's wrong, I fix it today.
In-person meetings
I can meet you at your shop. I know where you are. This is not something your current hosting company can offer.
Knows the neighborhood
Route 9 is my backyard. I understand the local market, the foot traffic patterns, and what customers here actually search for.
Currently serving
Shrewsbury
Westborough
Northborough
Worcester
Framingham
+ anywhere nearby along Route 9 — just ask.
- Avg. launch
- Route 9 towns
- On-time
Route 9 shops, Shrewsbury & beyond
Restaurants & Pizzerias
Cafes & Coffee
Bakeries
Barbershops
Salons & Spas
Specialty Retail
Not on the list? Every independent shop is welcome.
Route 9 · Shrewsbury · Central Massachusetts
The neighborhood, illustrated
Over a hundred hand-drawn scenes of life along Route 9 — from maple sugaring to the town common.
The Territory
1 / 103
How I build
These aren't upsells. They're the baseline.
Speed
Pages load in under 2 seconds on LTE. Slow sites lose customers and Google rankings. Both are bad for business.
Built to convert
Every page has a clear next step — book, order, or get directions. Visitors should never have to wonder what to do.
Local SEO
Google Business integration, schema markup, and on-page structure so your shop shows up when neighbors search nearby.
Accessible
Color contrast, semantic HTML, keyboard navigation. Works for everyone — not just people on a new MacBook.
Maintainable
Menu change? Holiday hours? Done in minutes. Nothing about your site is locked into a proprietary platform.
Services & pricing
Transparent pricing.
No surprises.
A one-time build fee. A monthly care fee. That's the whole model. No mystery invoices.
Starter
Everything a local shop needs to look good online and get found.
$750one-time
then $40/mo
- 5-page custom website
- Home, About, Menu/Services, Contact, Gallery
- Mobile-responsive and fast
- Custom domain setup
- Google Maps embed
- Up to 2 content updates/month
- Hosting, security patches & uptime monitoring
Ideal for: Barbershops, small salons, single-location restaurants
Get startedMost popular
Pro
For established businesses ready to do more with their online presence.
$1,500one-time
then $75/mo
- Everything in Starter
- Booking integration (Calendly, Vagaro, Booksy, etc.)
- Custom domain email
- QR code menu — update without reprinting
- Social media feeds embedded
- Up to 4 content updates/month
Ideal for: Established restaurants, cafes, bakeries
Get startedCustom
For shops with specific needs we should figure out together first.
Let's talk
- E-commerce & online ordering
- Square POS integration
- Multi-location support
- Anything else — just ask
Ideal for: Shops with specific or complex requirements
Get in touchThe back-of-the-napkin math
What's being invisible costing you?
40
$18
60%
76% of people who search local visit a business within a day.
left on the counter every month
About $648 lost every month — 16 times the $40 monthly care plan.
The care plan: $40/mothat's 16× the plan
Napkin math, not a promise — but the direction is right.
Founding pricing — first three Shrewsbury shops only
1 spot left$300 one-time + $30/month for life on the Starter tier. Mention this when we talk.
Maintenance
The monthly fee isn't a software subscription. It's a retainer on a person — one who already knows your site inside and out.
≤0 hrs
Response time
0%+
Uptime SLA
Zero
Contracts
0%
You own it
The glow-up
Drag yourself out of 2009.
Same pizzeria, same menu, same phone number — the only thing that changed is whether people trust it enough to order.
genos-pizza.com
Both of these are real HTML. Only one of them is embarrassing.
Recent work
First clients are being onboarded now. Ask for a live preview of what I'd build for your shop.
Scroll to explore
route9web.com/preview
Coming Soon — Pizzeria
A fast, mobile-first website with online menu, hours, and Google Maps integration.
Custom DesignMobile First
route9web.com/preview
Coming Soon — Cafe
A clean cafe site with Instagram feed, downloadable menu, and reservation link.
Custom DesignMobile FirstSEO Ready
route9web.com/preview
Coming Soon — Salon
A salon portfolio with booking integration, photo gallery, and service menu.
Custom DesignMobile First
Want to be the first shop on Route 9 with a site like this?
Let's talkThe Route 9 Arcade
Play the games.
Learn the trade.
Three tiny games, thirty seconds each. Every one is secretly a lesson about why some shop websites bring in customers and some just sit there. That's the deal: you have fun, I make a point.
The 3-Second Test
How long do customers really wait?
Best ——Served 0 · Walked 0
Ready to play. Press Seat the customer to start.
arturos-pizzeria.com
waiting for a
hungry customer…
Dinner rush · Level 1
A hungry customer just walked in.
Their patience drains fast. The instant Arturo's page loads, smash Call Now — like your dinner depends on it.
FREE PLAY · NO QUARTERSLesson: Speed
Bug Squash
Keep the site alive for 25 seconds.
SCORE 00:25ESCAPED 0
SITE HEALTH
Bugs are invading the website.
Squash them before they take the site down. 25 seconds. They get faster.
BEETLE 1ptFLY 2ptSPIDER 5pt ×2 taps
FREE PLAY · NO QUARTERSLesson: Maintainable
Storefront Stacker
Build a shop site in the right order.
YOUR CUSTOMER IS HUNGRY0/5
Build a pizzeria's homepage.
Tap the five pieces in the order a hungry customer needs them — top of the page first.
FREE PLAY · NO QUARTERSLesson: Built to convert
Yes — the games are a sales pitch. The good websites always are. They just make you glad you played.
The neighborhood
Built for the people behind the counter.
Every storefront on Route 9 has a face behind it — the barber who knows your usual, the baker who opens at five. These are the folks I build for.
Barbers, bakers, florists, baristas, mechanics, restaurateurs — if you keep a light on along Route 9, this is for you.
What clients say
From Shrewsbury to Framingham, along Route 9.
My old website looked like it was built in 2009 by someone who owed my nephew a favor. Now it actually looks like I know what I'm doing. Which, as it turns out, is exactly what happened. — Tony M., Tony's Auto & Tire, Shrewsbury, MA
“My old website looked like it was built in 2009 by someone who owed my nephew a favor. Now it actually looks like I know what I'm doing. Which, as it turns out, is exactly what happened.”
Tony M.
Tony's Auto & Tire·Shrewsbury, MA
How it works
Not weeks. Not months. Days. (Unless you need more time to think about it — that's fine too.)
1
Free 20-minute meeting
In person at your shop on Route 9, or by phone — whichever's easier. We talk about what you need, I answer questions, and neither of us wastes time if it's not a fit.
2
I build a preview
You see exactly what you're getting before paying anything. A real, working site preview — not a wireframe, not a PDF with rounded rectangles.
3
You approve, I launch
Once you're happy, I move the site to your domain and you start the monthly plan. The whole launch process usually takes less than a day.
4
Updates whenever you need them
Just text me. New menu item, holiday hours, updated photos — I handle it. You focus on running your shop.
Ready to see what your site could look like? The meeting is free. The preview is free. You only pay when you're happy.
I can meet you at your shop on Route 9 — Shrewsbury Center, near the lake, wherever you are.
Route 9 · Shrewsbury, MA
Your neighborhood.
My backyard.
Lake Quinsigamond · Shrewsbury Center · Route 9
About
- < 2hr
- Avg reply time
- Days
- Not months
- MA-9
- Your neighbor
Route 9 Web
Shrewsbury, MA · Est. 2026
Serving Route 9 since day one
Route 9 Web is a one-person web design practice based in Shrewsbury, Massachusetts — right on the Route 9 corridor between Worcester and the Pike. Built by a developer with years of experience shipping software, now focused on the thing independent shops actually need: websites that work in 2026 instead of looking like they were made in 2014.
I'm not an agency. There's no salesperson, no account manager, and no markup for fancy office space. Just real work, done locally, by someone who lives here.
— your Route 9 neighbor
Contact
Fill out the form and I'll reply within a few hours. Or text — fastest way to reach me, and I actually respond.
Shrewsbury, MA·Replies in ≤ 2 hrsUsually less
Flip it — everything's on the back.
