Mobile-first
Over 70% of local business traffic comes from phones. Every site is designed for thumb-scrolling first, desktop second.
Shrewsbury, MA · Route 9
Your neighborsare searching.
Custom websites and ongoing maintenance for independent businesses along Route 9 — mobile-first, fast, and maintained by someone who answers the phone.
No contracts · No lock-in · Free preview before you pay anything
Who I work with
Independent shops. Not chains.
I work with the places that make a neighborhood worth living in — the kind of businesses where the owner is usually behind the counter.
Same-day response
No tickets, no queue, no 'we'll get back to you in 3–5 business days.' If something's wrong, I fix it today.
In-person meetings
I can meet you at your shop. I know where you are. This is not something your current hosting company can offer.
Knows the neighborhood
Route 9 is my backyard. I understand the local market, the foot traffic patterns, and what customers here actually search for.
Currently serving
ShrewsburyWestboroughNorthboroughWorcesterFraminghamand nearby
Types of businesses
- Restaurants & Pizzerias
- Cafes & Coffee Shops
- Barbershops
- Salons & Spas
- Bakeries
- Specialty Retail
- Auto Repair
- Boutiques
Not on the list? If you're an independent shop, we should still talk.
How I build
Six things every site
gets right. No exceptions.
These aren't upsells. They're the baseline.
Speed
Pages load in under 2 seconds on LTE. Slow sites lose customers and Google rankings. Both are bad for business.
Built to convert
Every page has a clear next step — book, order, or get directions. Visitors should never have to wonder what to do.
Local SEO
Google Business integration, schema markup, and on-page structure so your shop shows up when neighbors search nearby.
Accessible
Color contrast, semantic HTML, keyboard navigation. Works for everyone — not just people on a new MacBook.
Maintainable
Menu change? Holiday hours? Done in minutes. Nothing about your site is locked into a proprietary platform.
Services & pricing
Transparent pricing.
No surprises.
A one-time build fee. A monthly care fee. That's the whole model. No mystery invoices.
Starter
Everything a local shop needs to look good online and get found.
$750one-time
then $40/mo
- 5-page custom website
- Home, About, Menu/Services, Contact, Gallery
- Mobile-responsive and fast
- Custom domain setup
- Google Maps embed
- Up to 2 content updates/month
- Hosting, security patches & uptime monitoring
Ideal for: Barbershops, small salons, single-location restaurants
Get startedMost popular
Pro
For established businesses ready to do more with their online presence.
$1,500one-time
then $75/mo
- Everything in Starter
- Booking integration (Calendly, Vagaro, Booksy, etc.)
- Custom domain email
- QR code menu — update without reprinting
- Social media feeds embedded
- Up to 4 content updates/month
Ideal for: Established restaurants, cafes, bakeries
Get startedCustom
For shops with specific needs we should figure out together first.
Let's talk
- E-commerce & online ordering
- Square POS integration
- Multi-location support
- Anything else — just ask
Ideal for: Shops with specific or complex requirements
Get in touch★
Founding pricing for the first three Shrewsbury clients
$300 one-time + $30/month for life on the Starter tier. Mention this when we talk.
Maintenance
What's included
after launch.
The monthly fee isn't a software subscription. It's a retainer on a person — one who already knows your site inside and out.
≤0 hrs
Response time
0.9%+
Uptime
Zero
Contracts
0%
Ownership
Uptime monitoring runs 24/7 via UptimeRobot. Hosting is on Vercel, which maintains a 99.9%+ uptime track record. If something breaks, I know about it before you do.
Text or call — directly, no ticketing system, no hold music. Response within 2 hours during the day. Or just text me: fastest way to reach me.
30-day notice, no contracts. All files are exported to you on full payment of the initial fee. Nothing proprietary, nothing locked in.
Yes — included in the Pro tier. One URL, update the menu anytime. No reprinting laminated menus every time the prices change.
You do — fully — on payment of the initial setup fee. The monthly fee covers hosting and maintenance, not a license. If you stop paying, you get the files.
Recent work
Portfolio loading.
Quality already here.
First clients are being onboarded now. Ask for a live preview of what I'd build for your shop — before you pay anything.
Preview coming
Coming Soon — Pizzeria
A fast, mobile-first website with online menu, hours, and Google Maps integration.
Preview coming
Coming Soon — Cafe
A clean cafe site with Instagram feed, downloadable menu, and reservation link.
Preview coming
Coming Soon — Salon
A salon portfolio with booking integration, photo gallery, and service menu.
What clients say
Real shops.
Real results.
“My old website looked like it was built in 2009 by someone who owed my nephew a favor. Now it actually looks like I know what I'm doing. Which, as it turns out, is exactly what happened.”
TM
Tony M.
Tony's Auto & Tire · Shrewsbury, MA
How it works
From handshake
to live website in days.
Not weeks. Not months. Days. (Unless you need more time to think about it — that's fine too.)
1
Free 20-minute meeting
In person at your shop or by phone — whichever you prefer. We talk about what you need, I answer questions, and neither of us wastes time if it's not a fit.
2
I build a preview
You see exactly what you're getting before paying anything. A real, working site preview — not a wireframe, not a PDF with rounded rectangles.
3
You approve, I launch
Once you're happy, I move the site to your domain and you start the monthly plan. The whole launch process usually takes less than a day.
4
Updates whenever you need them
Just text me. New menu item, holiday hours, updated photos — I handle it. You focus on running your shop.
Ready to see what your site could look like? The meeting is free. The preview is free. You only pay when you're happy.
Book a free meetingAbout
Local work,
done locally.
Route 9 Web
Shrewsbury, MA · Est. 2026
Serving Route 9 since day one
Route 9 Web is a small, local web design practice for independent businesses along Route 9 in central Massachusetts. Built by a developer with years of experience shipping software — from computational biology research to indie games — now focused on the thing local shops actually need: websites that work in 2026 instead of looking like they were made in 2014.
We're not an agency. There's no salesperson, no account manager, and no markup for fancy office space. Just real work, done locally, by someone who lives here.
“I build with modern tools, including AI-assisted development. Every site is still custom-designed, reviewed line by line, and tested by hand. You're hiring a person, not a prompt.”
Contact
Let's talk about
your shop.
Fill out the form and I'll reply within a few hours. Or text — fastest way to reach me, and I actually respond.